Experience

June 2026 - August 2026

• Art director and conceptual creative for the Insurance Brokers Association of Canada’s (IBAC) National Safe Driving Week campaign, creating integrated social media and out-of-home advertising concepts.

• Developed campaign visuals, motion graphics, storyboards, and creative executions that translated strategic objectives into engaging public safety messaging.

• Collaborated with the creative director to refine creative direction and deliver client-ready campaign materials.

• Participated in client presentations and creative review meetings, contributing to campaign discussions and responding to feedback.

May 2025 - August 2025

• A Digital Creative on Canada Safety Council’s National Safe Driving Week social media campaign, developing storyboards and producing campaign content. Featured on Ads of the World by Clios and Best Ads on TV.

• Art directed an Out-of-Home advertising campaign for Buy Canadian Group (The first all-Canadian online store) with Creative Director, Brian Howlett, developing creative strategy, copy and designing ads.

• Created motion graphics, designs, social media content, and company book edits for IBAC (Insurance Brokers Association of Canada), Big If, and Canada Safety Council.

• Participated in client meetings and designed account pitch decks.

Summer 2023 & 2024

• Designed market survey presentations and event posters. Created quarterly company newsletters to send out to all internal employees for current company news.

• Advertising for rental properties promoting company events. Designed weekly social media posts and stories for leasing, holidays, and announcements.

• Assisted in event planning and hosting company events, including Mother’s Day, Father’s Day, and Pride Week.

November 2024 - Present

• Managing the internal network and external network with alumni and industry creatives.

• Hosting discussion panels, program-wide communications, portfolio reviews with industry professionals and networking events.

Current & Ongoing

• Working on design and advertising projects: Logo design, branding, UX/UI design, creative strategy, etc. Clients include Destrier, Bayview Hill Dental, Jameh Bossam Korean Tavern, Toronto Retina Rounds, etc.