Hey! I’m Katelyn.

D&AD New Blood Portfolio Winner 2025

OCAD University | Bachelor of Design, Honours in Advertising

Art director based in Toronto

Every project is a chance for me to learn, experiment and bring new, innovative concepts to life–all while having fun along the way! My goal? To make every one of my ideas more memorable than the last.


Recognition

Honourable Mention - Graphis New Talent Awards | We’re Sorry in Advance

Round 2 - Young Ones One Show | Verizon Thrift Thrills

D&AD New Blood Portfolio Winner 2025

Experience

  • May 2025 - August 2025

    • A Digital Creative on Canada Safety Council’s National Safe Driving Week social media campaign, developing storyboards and producing campaign content. Featured on Ads of the World by Clios and Best Ads on TV.

    • Art directed an Out-of-Home advertising campaign for Buy Canadian Group (The first all-Canadian online store) with Creative Director, Brian Howlett, developing creative strategy, copy and designing ads.

    • Created motion graphics, designs, social media content, and company book edits for IBAC (Insurance Brokers Association of Canada), Big If, and Canada Safety Council.

    • Participated in client meetings and designed account pitch decks.

  • Summer 2023 & 2024

    • Designed market survey presentations and event posters. Created quarterly company newsletters to send out to all internal employees for current company news.

    • Advertising for rental properties promoting company events. Designed weekly social media posts and stories for leasing, holidays, and announcements.

    • Assisted in event planning and hosting company events, including Mother’s Day, Father’s Day, and Pride Week.

  • November 2024 - Present

    • Managing the internal network and external network with alumni and industry creatives.

    • Hosting discussion panels, program-wide communications, portfolio reviews with industry professionals and networking events.

  • Current & Ongoing

    • Working on design and advertising projects: Logo design, branding, UX/UI design, creative strategy, etc. Clients include Destrier, Bayview Hill Dental, Jameh Bossam Korean Tavern, Toronto Retina Rounds, etc.


Most likely reading: On Earth We’re Briefly Gorgeous by Ocean Voung

Currently listening to: “Just What I needed” by The Cars

Other favourite ad: Oreo - Name This Oreo

Other other favourite ad: Dame - Toy Stories

Ok, last one: Stella Artois - The Artois Probability

Last last one: IKEA - Actually, It’s IKEA

Favourite typeface: Garamond (surprise!)

Favourite colour: #09202e

Another favourite ad: Uber Eats - Brian Cox Goes To College

Favourite ad: Air France - Taking Elegance to New Heights

Also this: Wealthsimple - The Futurists

And this: Coors - Coors Lights Out

Just couldn’t leave these ones out: Cheetos - Other Hand Font, Gap - Get Loose, McDonalds - Pick a Side, Peloton - Let Go, CeraVe - Michael CeraVe, Bell - It’s Good to Talk, CIFF - 60 Years of Film, Wealthsimple - End Rate Face, IKEA - Hidden Tags, Dove - Get Unready, British Airways - Windows, Uber Eats - Horror Codes, Coca-Cola - Recycle Me, Burger King - A Little More Confusing Times, Squarespace - The Singularity, Facebook - Haunted Marketplace, Heinz - Draw Ketchup, Heinz + Marvel Studios - Can’t Unsee It, Snickers - Google Misspelling, Vaseline - Vaseline Verified, IKEA - U Up?, Hellmanns - Mayo Cat, Nike - You Can’t Win, So Win, Pedidosya - World Cup Delivery, Ziploc - Preserved Promos, The Ordinary - The Truth Should be Ordinary