Advertising

Art Direction + Copywriting + Strategy - Katelyn Tao

CHALLENGE
How can we increase brand awareness and sales of Kleenex tissues by advertising for the public good?

INSIGHT

People seem to lack courtesy these days. As life gets busier, kindness becomes less important. Kleenex promotes sharing kindness with others; whether it be holding the door open for others or giving a tissue to someone in need.

IDEA

Kindness is for everyone. Share the courtesy with Kleenex.