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PROBLEM

Amidst a fast-paced, digitally distracting world and environmental crisis, Gen Z is unsure what the future looks like. About 2 in 5 Gen Z report a constant feeling of anxiety and uncertainty, with 67% worried about their futures and 51% worried about their careers. Experiencing anxiety around long-term financial stability and major life steps leaves them feeling hopeless and discouraged.

INSIGHT

In the current sustainability crisis and abundance of online distractions, Gen Z doesn't know what the future looks like. However, if there's one thing they do know, it's that time doesn't wait, and Gen Z wants to focus on how they spend their time now to create the futures they want to see.

SOLUTION

Christopher Ward challenges Gen Z to stay present and combat distraction to become creators of their future. Their watches remind changemakers of their authenticity, who they want to be, and how they see a sustainable and empowered future.