Recognition
Young Shits Advertising Club - Runner Up
Katelyn Tao & Jessica Gerardi
With scent reviews listing notes of rotting meat, sweat, and death, Zoologist animal-inspired luxury perfumes are challenging and hard to describe. Despite their odd descriptions, it seems like people just can’t get enough.
BACKGROUND
We’re drawn to things that shouldn’t smell good, but our instincts say otherwise.
INSIGHT
No matter how wrong the scent may sound, there's something undeniably right about it.
IDEA
