Katelyn Tao & Jessica Gerardi

With scent reviews listing notes of rotting meat, sweat, and death, Zoologist animal-inspired luxury perfumes are challenging and hard to describe. Despite their odd descriptions, it seems like people just can’t get enough.

BACKGROUND

We’re drawn to things that shouldn’t smell good, but our instincts say otherwise.

INSIGHT

No matter how wrong the scent may sound, there's something undeniably right about it.

IDEA

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