Advertising

Strategy + Art Direction + Copywriting - Katelyn Tao

CHALLENGE

The Samsung Galaxy S23 smartphone contains a pro-grade camera with 3 lenses built for high-quality photography and videography. How can we showcase this product to our target audience to drive sales?

INSIGHT

Big-picture thinkers need forward-thinking technology to capture their big ideas.

IDEA

The Samsung Galaxy S23 is for the individualists and the big-picture thinkers who want to capture and share inspiring stories of the world around them.