Katelyn Tao & Jessica Gerardi
CHALLENGE
Women feel ashamed talking openly about intimate health concerns with their male partners.
Men can get educated on the topic and be open to conversation if they’re part of the solution.
INSIGHT
Globally, approximately 60.22% of condoms are purchased by men. However, many condom choices cause vaginal irritation, increasing the risk of infection.
OPPORTUNITY
Talk pH to me. Canesten is partnering with Durex to release irritation-free condoms that change colours when testing vaginal pH levels, paving the way for shame-free conversations.
IDEA
